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Protect Little Feet from Hot and Rocky surfaces.

Most toddlers and Little Kids, don’t love grainy sand hot sand or pavement beneath their sensitive feet. Flip-flops and sandals just don’t cut it. Newtz Watershoes are Colorful, Comfortable and Perfect for in and out of the water fun. Water-friendly materials and drain holes  they even have an UPF 50+ materials providing the Max Sun protection available.

Kids Risk of Melanoma Skyrockets If This Body Part Gets Sunburned

Studies show sunburns on your kids backs are more likely to lead to melanoma—the deadliest form of skin cancer—than burns in any other location, new research from Harvard found. In the study, people who suffered sunburns on their back—even just one—were more than twice as likely to develop melanoma than those who’d never sunburned. So why’s your back so susceptible to the sun? It may be because your back is much …Read More

Back To School Sun Safety for Kids

Updated on September 9, 2015 During a typical school day, it’s not unusual for children to receive a significant amount of sun exposure. That’s unfortunate, because sustaining five or more sunburns in youth increases lifetime melanoma risk by 80 percent. The sun’s ultraviolet (UV) rays are also associated with 86 percent of melanomas and about 90 percent of nonmelanoma skin cancers. “The time to learn and start practicing sun protection …Read More

White T’s won’t do!

A common misconception is that a cotton t-shirt provides adequate protection from the sun. According to the Skin Cancer Foundation (SCF), a typical white cotton t-shirt averages an ultraviolet protection factor (UPF) of only 7, while the SCF and leading dermatologists recommend a UPF of at least 30. UPF can also decline when fabric is exposed to chlorine and salt, and after multiple washings so it is important that fabrics …Read More

Stay Safe This Summer and All Year Long

          A Great message to all, especially parents and guardians of kids. The Skin Cancer Foundation would like to remind you to stay sun-safe this Independence Day, and all through the summer. Whether you’re at the beach or in your own backyard, keep in mind that about 90 percent of nonmelanoma skin cancers and about 86 percent of melanomas can be attributed to exposure to ultraviolet …Read More

Sun Protection for Kids is critical.

Doctors recommend staying out of the sun The rate of diagnoses for the deadliest form of skin cancer has more than doubled since the early 1980s, greatly raising the cost of medical care. According to a Centers for Disease Control and Prevention study released Tuesday, the melanoma rate has increased from 11.2 cases per 100,000 people in 1982 to 22.7 cases per 100,000 in 2011. The annual cost of treating …Read More


With summer under way, children will spend more time outdoors, in backyards and at parks, summer camps, beaches and other vacation destinations. So, it is important to remember that exposure to the sun’s ultraviolet radiation (UVR) is strongly linked to all forms of skin cancer. Luckily, with good sun safety habits including proper clothing and sunscreen, children can enjoy all sorts of outdoor activities without risking their health. “By teaching …Read More